Blog
In 2015, almost two-thirds of Americans owned smartphones, and that number is growing rapidly. 70% of mobile searches result in that user taking action. Whether it’s to sign up for an email newsletter, purchase a product or – most...
We have an awesome tool to announce that helps guides, outfitters, and tour companies attract more clients to your website AND get reviews from your happiest customers. Problem 1: Clients have a great time on an excursion/trip with you, take a bunch of...
Running a successful guide business takes up a good chunk of your availability. Chances are, it seems next to impossible to find time to tackle “extras” like social media. Many business owners find this task overwhelming and end up...
If you’ve invested any time into email marketing, you are aware of the importance of having a solid list of subscribers. The law of logic says: the more people opening and reading your messages, the greater the chance of...
We understand the struggle of outdoor guiding competition. Being an entrepreneur is tough enough. Starting an outdoor business in this age of constant connectedness is something else altogether. We can't do anything to help the lack of cell service in...
Gathering leads for your guide business will only get you so far. The next (critical) step is to gently guide those qualified leads through the buying process. The key to success is knowing how to grow and nurture prospects....
You’ve worked hard. You've developed a powerful website with all the bells and whistles your potential clients could want. You’ve set up and established engaging social media strategies. And you're connecting with your audience on a more personal level....
  Did you know that there are 1.09 billion daily active users on Facebook? Now consider the fact that 62% of those people consult Facebook before making a purchasing decision. It’s pretty clear: Facebook is one of the most powerful...
Without question, the guiding business is a fiercely competitive one. Your success depends on getting your brand in front of the right people at the right time, and making sure they choose you over your competitors. To do this,...
We recently shared some tips on creating highly-effective email newsletters. But what if you don’t have enough prospects to send them to? Even expertly designed messages won’t do any good if you’re not reaching enough people. Furthermore, initial potential...