We recently shared some tips on creating highly-effective email newsletters. But what if you don’t have enough prospects to send them to? Even expertly designed messages won’t do any good if you’re not reaching enough people. Furthermore, initial potential leads have a degradation rate of about 22.5% each year. Bummer, right?
Nope. Here’s good news! Here are some proven techniques you can start applying today to help bolster your email list and constantly add new contacts to replace those drop that do drop off the list.
Make it easy.
Most prospects aren’t going to go looking for a way to sign up for your email newsletters on their own. You have to prompt them to do so. You also have to make it as easy as possible. Place “Subscribe” buttons throughout your website and within your emails, as well as anywhere else you may reach more leads.
Make it easy for those already on your list to share your newsletter with their own networks. Include an “Email to a Friend” button that will make forwarding your messages to friends and colleagues a cinch. Of course, make sure your newsletters are full of great content that people will want to share.
Give them something in return.
Let’s face it. Most people only share their email addresses if there’s something in it for them. Make signing up for your email newsletter worth it for your audience. Incentivize the process. Offer a free local guide to the area, or exclusive coupons for booking a trip with your company.
Create multiple subscription types for potential leads.
They’re likely to opt-in if they feel the reward they receive in return would most suit their needs. Improve your odds by delivering targeted content in your email marketing efforts. It may take more time to set up different lists, but you’ll have a much better response rate in the long run.
Spread the word.
Regardless of how epic your email newsletters are, you can’t simply sit back and wait for people to sign up. You have to let them know what they’re missing out on. Use your social channels to promote your newsletter and entice prospects to opt-in.
Tap into new audiences by partnering with other businesses that are complimentary to yours. For instance, join forces with a local hotel or restaurant. This can can result in a beneficial relationship for both of you. By working together, each can promote the other’s campaign to a fresh source of new leads.
Don’t forget offline opportunities.
In today’s digital age, it is easy to forget about methods businesses once used to collect leads. There’s still plenty of juice left in these offline interactions. A traditional snail-mail campaign or a physical sign-up sheet before each trip would suffice. Don’t overlook these opportunities.
Leverage social proof.
The fact is, people trust the opinions of others more than they trust marketing from a brand. This is a powerful and motivating factor; take advantage of it. Use a ticker showing the number of people already subscribed to your newsletter, or add some testimonials next to your opt-in box.
Host a contest.
People love to get free stuff, even if it’s just a hat or t-shirt. Why not sweeten the pot and host a give-away which requires a newsletter signup in exchange for an entry? It won’t cost much of anything and the response will be well worth it in the end.
Incorporate strong CTAs.
Given your industry, chances are you’re already taking advantage of powerful images and videos to convert more leads. Kill two birds with one stone by adding a strong call to action onto your pictures or at the end of all your videos. This will encourage viewers to sign up for your email updates.
Use Facebook’s latest feature.
Facebook just rolled out the new option of adding a customized CTA button onto any business page. It’s super easy, completely free, and it has proven to be profitable for some companies. The Dollar Shave Club saw an increase in conversions by 2.5x.
Tap into FOMO (Fear of Missing Out).
Think images and videos. No one likes to feel as though they’re missing out on something great. Tap into this by including exclusive content in your email newsletters. Make sure your fans and followers know what they’re missing out on if they don’t sign up.
Last but not least, it can’t hurt to just come out and ask your network of connections to sign up for your email newsletter. Keep reminding them of what they’re missing and always make it worth their while. You’d be surprised at how many people you’ll win over in time just by being persistent.
These are just a few of the countless ways you can get more leads and grow your guide business. The best part is, most of the suggestions we’ve listed are simple to put in place. And, they don’t cost much more than a little bit of your time.
The goal is to approach your email marketing strategy from as many angles as possible.
Don’t be afraid to think outside the box, get creative and experiment a little. In the long run, the increase in valuable leads will be well worth the extra effort.
After all, no one knows your business better than you do!