In 2015, almost two-thirds of Americans owned smartphones, and that number is growing rapidly. 70% of mobile searches result in that user taking action. Whether it’s to sign up for an email newsletter, purchase a product or – most importantly – book their next adventure experience.
What these statistics mean for your guide or outfitter business is simple. You need to harness the power of mobile marketing to reach this growing demographic. If not, you can bet you’ll be missing out on increased revenue as a result.
It’s never too late to start. Here are 5 tips that will help you master mobile marketing, generate more leads and drive your sales to the next level.
Make sure your site is mobile-friendly.
Have you ever visited a website using your smartphone and found that the content didn’t fit the screen? You stumbled across one of the few remaining sites that have not been optimized for mobile use.
If a prospect visits your outfitter website using an iPhone, everything should automatically adjust so that it fits the screen. The content on your mobile site should also be optimized so that it’s concise and user-friendly. Booking or being able to call you with one click can mean the difference between a new customer and a lost sale.
Sites that are mobile-friendly deliver a great user experience regardless of which type of device is used. You can use this guide to determine if Google considers your site mobile-friendly.
Get your brand in front of more mobile users.
Mobile apps are on the rise in a big way. Because of their growing popularity, they’re also a highly effective tool for marketing your business. Why? They’ll to get your brand in front of people who spend a good deal of time on their mobile devices (everyone).
Studies have revealed that ads on mobile apps (Facebook, Instagram) perform two times better than those on the mobile web. A person on their smartphone will notice your ad on Facebook before they will notice it at the bottom of a mobile website.
If you haven’t done so already, it’d be smart to set aside some of your marketing budget to invest in mobile app ads.
Capitalize on Google My Business.
For obvious reasons, the top result in most Google searches for local businesses goes to Google itself. That is, the business page that Google has set up for your company. This page contains pertinent information. Your company name, contact details, hours of operation, website link and customer reviews. It also offers the option to link directly to Google Maps so your visitors can find you easily.
Ensure that you are taking full advantage of Google My Business (it’s free). Optimize your listing and make sure that all information is complete and up to date.
It’s pretty straightforward, but if you need help, here is a great resource.
Use SMS (text) marketing.
A whole lot of Americans use their mobile phones for texting rather than talking. This is a great opportunity for marketers. It provides a direct avenue for reaching your target audience right where they are, and by their preferred method of communication.
SMS marketing is similar to email marketing. The goal is to get people to opt-in to receive your text messages. Then create and deliver valuable content that will help usher them through the sales funnel.
Follow the same guidelines as your email campaigns (with mobile-friendly content) and you should be golden.
Connect on a personal level.
In today’s digital age, people value personal experiences with brands more than ever before. Deliver this kind of experience through your mobile marketing campaigns. Focus not on yourself, your brand or your services, but on the needs and wants of your target audience.
A few helpful tips for making your mobile messages more personalized include:
- Identify your ideal customer
- Understand his or her needs, desires and pain points
- Tailor messages to offer answers to those desires or deliver a solution to their pain points
- Use compelling images, videos, etc.
Bottom line, mobile devices have become an integral part of our lives – including your customers and prospects. To reach as many people as possible and gain greater exposure for your brand, you have to adapt your approach to suit your target audience.
Mobile marketing has proven to be a highly effective and lucrative tool. It helps businesses achieve the ongoing growth they need to succeed in the digital world.