Running a successful guide business takes up a good chunk of your availability. Chances are, it seems next to impossible to find time to tackle “extras” like social media. Many business owners find this task overwhelming and end up making the mistake of putting it on the back burner, or forgoing it altogether.
There are ways you can master social media without having to commit hours at a time out of your hectic schedule. In fact, all you need is just 10 minutes a day. The same amount of time it takes to enjoy your morning coffee or grab lunch before heading out on your next trip.
Sound good? Let’s take a look at how you can do that.
Monitor the conversation – 2 minutes
The first task you should tackle is seeing what’s being said about your guide business online. There are some quick and easy ways to do this.
- Set up a Google alert that will send an email which will list every recent mention of your brand online.
- Review social media by searching for your company name on Facebook or Instagram, or even use tools like Twitter search. This gives you the instant opportunity to join the conversation and respond to any questions or comments.
Check your Facebook stats – 2 minutes
To maximize the impact of your time spent on social media marketing activities, identify what’s working, what could use a little tweaking and what might be better off scrapped altogether. You can take a glance at how your Facebook page is performing by reviewing the insights section. This will show you which posts are getting the most engagement so you can hone your strategy for even better results.
You can also see other analytics, like when the people who like your page are online.
Search for industry-related questions – 3 minutes
Another excellent way to establish a strong, solid presence for your guide business online is to position yourself as an industry expert. This builds trust and creates greater brand recognition over time, which can do wonders for your reputation. You can find quick and easy opportunities to accomplish this goal by searching local or state fishing and hunting forums. Or, set up an alert on Google to save time. Anywhere you see an inquiry you can answer, jump onboard!
Schedule updates in advance – 3 minutes
The goal in social media is to be consistent and present. Unfortunately – particularly in the guide industry – this isn’t always possible. That is, unless you use the right tools. Thanks to apps like Hootsuite and Buffer, now you can schedule out your social media updates in advance to be published at a date and time of your choosing. Schedule it while you’ve got wifi, and it’ll post when you’re in the field (and your “fans” aren’t).
The goal in social media is to be consistent and present.
So, there you have it. Social media management in just 10 minutes a day. Of course, if you have the ability to increase this time to, say, 15 or 20 minutes, even better. But even this short window should allow you to establish and maintain a strong online presence which is vital in today’s digital age.
Visit our blog for more tips on social media marketing.